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The Research Process: Evaluating Websites

This guide will walk you through the steps necessary to complete any research assignment and help you avoid the stress associated with waiting until the last minute to get started.


Always evaluate websites for information quality and reliability because anyone with a bit of knowledge about computers and the Internet can put information on the World Wide Web.

Academic research is different from personal research because academic research requires current, correct, and well-documented information written by institutions/people who are authorities on their subjects.  

Sites should be unbiased UNLESS biased information is useful for a particular assignment.

The World Wide Web is a place of business, and sites that want to sell products or services have a different purpose from sites that exist to educate.

As Simple as ABC...

Use these ABCs as a guide to critically evaluate information on the Web.

1.     Authority
Who or what organization is publishing the content?  Do they have the knowledge and expertise to publish information about this topic? This information is often found in the About Us or Contact section of a site. 

2.     Bias/Purpose
Is this a commercial site that is trying to sell a service or a product or a site that exists primarily to educate? Does the publishing group and/or author have a bias?   Are there multiple points-of-view analyzed and expressed? 

3.     Content
Does the content fit the research question/assignment? Is the information correct? Read background information about your topic from a reputable source such as a textbook or database first. 

4.     Currency
Is there a publication or update date attached to the article or site? Look at the end of an entry or the bottom of a page.

Evaluating Website Demo

Two Ohlone College students demonstrate how to evaluate websites after a simple Google search.  For a more detailed look at website analysis listen to the tutorial from Widener Unversity.

Spotlight on BIAS

The New Oxford American Dictionary describes bias as:

“prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.” 

Sometimes it is easy to determine if a particular website is biased especially around a controversial issue, other times it can be extremely difficult to determine a site’s bias.  It is especially difficult to determine bias when an author does not state their credentials when posting an article on a website or a blog or when reviewing a site that uses a name that doesn’t give away its purpose.  

Here are some tips for determining bias:

1.    Go to the About Us or Contact Us section of the website to find out who publishes the site and other information such as where the organization is located and its purpose or mission. 

2.    Go to the Resources or Links pages to see what other sites the site recommends viewing or what organizations the site promotes.

3.    Google the author or organization to find out if the organization has been in the news

4.    Ask a librarian or teacher to see if they know about a particular site or organization

5.   Go to FactcheckED to see a list of advocacy sites. 

Website Evaluation Form

Open this checklist and complete to evaluate a potential website you might use for your research.

Evaluating a Website

Want to know if your website or information is a good choice for research?

  1. Resouces
    From the Annenberg Public Policy Center and Annemberg Classroom site - Here we offer our observations on the reliability and impartiality of a number of Web sites that students doing research might find useful, as well as general overviews of what kind of information the sites contain.

  2. How can you tell if Tweets tell the whole story? Read this article on politicians making false claims in 140 word or less. 

Wikipedia Facts

Do you love to use Wikipedia for all your assignments? This site will tell you why it isn't a good source for your research projects.